Your real estate website is up and running. You’ve put marked effort into getting it to appear higher and higher in the search engine rankings, but you don’t seem to be getting anywhere. What could you be doing wrong? What could you be missing? Let’s talk real estate SEO, the solution to your problems. See below for a few things you might be missing.
You cut corners on your site.
Like any of us, you like to save money. Knowing that hiring a professional to create your site is expensive, you hired an amateur. And now you could be paying for it. You may have saved money in the short term, but in the long run, you’re losing money. Sure, your site may look good. You like the way it looks and run, and so do your clients. The problem is that Google might not. It might be ignoring your site due to links that are broken, onsite optimization that is poor, or social integration that is lacking. Basically, beneath its shiny exterior, an amateur website may be hiding a world of problems that are holding back your company in the rankings and otherwise.
You’re trying to do search engine optimization alone
We already agree that it’s smart to save money. Sometimes it pays off to cut corners. In the arena of SEO, though, cutting corners does not pay. Rather it costs. The solution? Hire a professional who specializes in real estate SEO. You are already completely busy running your real estate business, all of your time taken up with tasks pertaining to that. Besides, SEO is difficult business. It’s for that reason that SEO companies are in business and that companies are hiring them. These companies know that it’s best to leave the complication of real estate SEO to the professionals.
High quality content is lacking
Google doesn’t reward quantity but quality. Sure you may have heard that that the more you’re mentioned on the web, the better, and in a certain sense that’s true: you want to be talked about. What you don’t want, though, is regular content–even if packed with your keyword–that is trite. Trite content won’t get you up on the search rankings. Instead, shoot for a regular stream of content that is timely, fresh, and relevant. These kinds of posts do take time, so don’t worry about churning out a post a day or anything like that. A post or two a week of high quality can really make a difference. Shoot for high quality.
You’re letting a focus on SEO steal your attention from everything else
SEO is just one aspect you could and should be focussing on. Yes, SEO does bring people to your site, but so does social media. Spend some time geting to know your social media options as social media can be a strong part of your real estate marketing plan. So, take your steady gaze off of SEO for a minute and consider that social media is a smart way to engage members of your potential audience.